Ural, Tulin2024-09-192024-09-1920121993-6788https://hdl.handle.net/20.500.12483/15020Greening the firm is raising concern for marketing managers. This study aims to examine the impact of the extent of green marketing practices on firm performance based on the environmental marketing systems model. The main research finding is that the extent of green marketing practices implemented by large Turkish firms relates positively with the green performance, competitive advantage and financial performance. © Tulin Ural, 2012.eninfo:eu-repo/semantics/closedAccessEnvironmental marketing systems modelFirm performanceGreen marketing practicesTurkish firmsArticle138125065162-s2.0-84871538925N/A