Browsing by Author "Oypan, Oğuz"

Now showing items 1-2 of 2

An empirical study on antecedents of consumption values : the moderating effect of social class

Ural, Tülin; Balıkçıoğlu, Betül; Oypan, Oğuz (Kenan ÇELİK, 2020)

Recently, cultural transformation has resulted in changing the consumption values. Lack of the deeper explanations regarding the antecedents of consumption values is the motivation of this study. The study aims to explain ...
Measurement and evaluation of brand value of banks in BIST sustainability index : a financial approach

Karaömer, Yunus; Oypan, Oğuz (Abant İzzet Baysal Üniversitesi, 2020)

The aim of this study is to measure and evaluate the financial performance and brand values of six companies listed in the BIST Sustainability Index in 2014- 2018 by using the Hirose method. Moreover, the Hirose method’s ...