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The Process of Strategic Planning at Universities: A Comparative Study of Selected Private and State Universities
(Turkiye Orta Dogu Amme Idaresi Enstitusu, 2014) Eren, Veysel; Orhan, Ufuk; Donmez, Demet
Strategic planning can be regarded as a process by which organizations think, evaluate, program and manage themselves in view of their strong and weak sides, opportunities and risks in the long term within their internal and external environments. This kind of process force managers to utilize all the potential of the organization, to establish flexible and transparent organizational structure and rules and to take into account competitors in the stages of decision-making and implementation.. The purpose of, this study is to comparatively discuss the perceptions of the strategic planning process in private and public universities, the effectiveness of management of the planning process and the problems in this process. The study has used semi-structured interviews to gather data and then analyze these data using qualitative descriptive methods. As a result, it can be concluded that the strategic planning process is shaped by public and private sector cultures, the problems in the process emanate from this different cultures and that the process is more effectively managed in private universities than in public universities.