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    Determining Marketing Organization Efficiency and Producer Satisfaction in Medicinal and Aromatic Plants in the Hatay Province
    (Kahramanmaras Sutcu Imam Univ Rektorlugu, 2022) Celik, Ahmet Duran; Gul, Aykut
    The aim of this study is to present the efficiency of marketing organization in medicinal and aromatic plants (MAPs) by examining the marketing structure of some MAPs that are traded commonly in the Hatay Province. The primary data of the study were collected by face-to-face surveys from MAPs producers/collecters (78) and processing enterprises (15) in the province. According to the research results from the marketing services; gathering, processing, distributing, transporting, and storing were found sufficient; however, other marketing services such as packing, grading, and standardising were found to be insufficient. Another important outcome of the study was that MAPs' trade is under the control of certain large traders in the province; and accordingly, the price formation is dependent on those traders, which lowers producer price. This situation also simultaneously limits some factors of marketing efficiency such as market transparency, and competition, and increases the marketing margin which was found to be 96% in bayleaf. Furthermore, high marketing margins were concluded as one of the main reasons for the decrease in producers' income. In order to protect producers and increase their wealth, it is important to provide a competitive marketing environment where numerous buyers and sellers meet. Despite the fact only 41% of the producers stated their satisfaction with product prices, 77% of them stated that they are satisfied with MAPs' trade overall. In addition to these results, proportion of MAPs income in producers' total income was calculated as around 25%.