Yazar "Oflazoglu, Sonyel" seçeneğine göre listele

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    Market, entrepreneurial, and technology orientations: impact on innovation and firm performance
    (Emerald Group Publishing Ltd, 2017) Kocak, Akin; Carsrud, Alan; Oflazoglu, Sonyel
    Purpose - The purpose of this paper is to examine the effects of market, technology, and entrepreneurial orientations (EOs) on both innovation and firm performance. It analyzes the mediating effects of incremental and radical innovation within the context of entrepreneurial firms in Turkey, an emerging economy. Design/methodology/approach - This study empirically analyses the impact of strategic orientations on firm performance through innovation with a sample of 818 small and medium enterprises in Turkey. To test the proposed model, LISREL is used. Findings - Proactive market orientation (MO) and technology orientation (TO) lead to radical innovation, while responsive MO strongly affects incremental innovation. EO impacts performance directly and indirectly via both incremental and radical innovation. Practical implications - Finding suggests that senior management of firms, especially in emerging economies should encourage marketing managers to focus on key trends of markets, both existing and emerging. These marketing managers should find and work with lead users to improve radical product development. This means that those managing marketing need to be well schooled in technology, and they should also possess a proactive MO. Originality/value - The present study employs a two-part view of the MO construct (responsive and proactive MO). This conceptualization provides a greater degree of precision in the use of the MO concept which was rarely employed in prior studies. Moreover, this paper views strategic orientations as drivers of innovation and examines how radical and incremental innovation mediate the effects of MO, EO and TO on firm performance. Finally, this is one of the few studies to look at all of these factors simultaneously and to include the two-part view of MO.
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    Organized Industrial Zones and their Effects on Regional Development
    (Intech Europe, 2016) Oflazoglu, Sonyel
    It has been observed that in the industrial sector parallel to the development of the flexible production process, the tendency of firm aggregation increases, especially in countries where the traditional modes of production are valid as it is in Turkey. Organized industrial zone (OIZ) enables firms to select appropriate locations for establishment, discover new opportunities and obtain competitive capacity, leading many researchers to investigate the enterprises functioning in those areas, of their nature. In this frame, the scope of this study is to analyse the relations between social network approach, entrepreneurs and network activities, social capital components and firm novelty, and social capital. Within the scope of the research, a questionnaire was carried out by face-to-face interviews with 121 OIZ firms while the number of interviews with firms from a similar factor, which are not active in OIZ, is 116. The results of the research support the fact that the social capital components are effective in the innovation of the firms. It was found that the social capital indicators are highly important for OIZ firms and that there are important differences between firms inside and outside of OIZ, in terms of innovation.
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    The relation between donation motivations and the meaning in life
    (Emerald Group Publishing Ltd, 2024) Sabah, Senay; Oflazoglu, Sonyel
    PurposeThis paper aims to identify the primary motivations for clothing donations to the immediate social environment. Furthermore, a model that describes the relationship between these motivations, donation tendency and meaning in life is developed and tested.Design/methodology/approachA mixed method is applied. In the first study, interviews were conducted with 11 people determined with maximum diversity. With the factors that evolved in the first study, a survey method was applied in the second study, and 346 data were collected by convenience sampling.FindingsIndividual (independent and interdependent self-construals) and religious motivations for donating clothes to the immediate social surroundings emerge from the interview results. The second study focuses on the relationship between the concept of meaning in life and donation and the possible drivers of donation identified in the first study. A positive relationship was hypothesised between independent self-construal/ intrinsic religiosity/donation tendency and life meaning, as well as between interdependent self-construal and donation tendency. The research results validated all of the hypotheses. The relationship between independent self-construal/intrinsic religiosity and donating behaviour was statistically insignificant.Originality/valueThe current study's findings contain three features that support and enrich previous literature. The first thing is to identify the motivations for the donation tendency. The second issue is considering the meaning of life in terms of its motivations. The final point is to think about donating from a mixed-method perspective. This perspective, in particular, has the potential to provide a comprehensive understanding of the phenomena under discussion.
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    The Role of Gender in the Construction of Self Through Fashion Brands
    (Springer International Publishing Ag, 2017) Oflazoglu, Sonyel
    The relation between consumption and identity continues to be an important field in marketing literature. In recent years, because of its symbolic features postmodern consumer culture has been integrated with consumption and products used. Consumers do not buy products only for their benefits but also for their symbolic features, therefore symbolic power in consumption must not be denied. In this context, constructing identity by consumed products and/or consumption processes and symbolic consumption are considered to be interrelated. The aim of this study is to help understanding the role of fashion brands in construction of the identity of the adults. In this study it is analyzed how people construct their social identity by fashion brands, especially in intragroup and non-group social environment, in accordance with Consumer Culture Theory. Focus group work has been selected for research method; focus group discussion has been made with female and male participants resident in Turkey-aged between 20 and 35. The results of the study showed that consumption of fashion brands have an important role in the construction of the identity of the adults. An important result among the outcomes of the research is the difference between men and women in terms of the construction of self through brands. The work reveals that some factors effective for women participants are not effective for men. In addition, the reasonably high level of expression of their self by fashion brands is among the results.