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    Understanding new consumer trends in Turkey through coffee production and consumption in Mardin
    (Slovene Anthropological Soc, 2022) Cengiz, Alim Koray; Uygur, Hatice Kuebra
    Coffee, which aids us in learning about the cultural practices of a society, is an im-portant consumption commodity not only in Turkey but throughout the world. In this study, various speciality coffees produced by coffee producers in Artuklu, the historical district of Mardin, the rapid change of cafes and the purchasing practices of consumers have been examined. Ethnographic interviews have also been con-ducted with coffee producers, cafe owners, and consumers. Coffee producers make various coffees, such as Turkish, Assyrian, Kurdish, Dibek, and cardamom, reflect-ing the multicultural structure of the city. Cafe owners and producers use expres-sions and images that emulate antiquity in their brands and logos. The cafes as third places become flamboyant spacious spaces leaving their traditional ap-pearance behind. The consumption of new products by visitors of Mardin, an im-portant place for domestic tourists, indicates a new class that seeks pleasure and experience in Turkey.