PRICING POLICIES AS A MARKETING STRATEGY IN THE CONSTRUCTION INDUSTRY: CASE STUDY OF TURKISH COMPANIES

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dc.contributor.authorCoskun, Hilmi
dc.contributor.authorErdis, Ercan
dc.contributor.authorDemirci, Mustafa
dc.date.accessioned2024-09-18T20:29:45Z
dc.date.available2024-09-18T20:29:45Z
dc.date.issued2013
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractThe firms in the construction industry have to determine pricing and promotion policies, then these policies must be carefully and systematically integrated with the marketing strategies. Not only the demand and cost are important in pricing decisions but competition is also a significant variable to be considered. To determine the difficulties and the affecting factors in applying pricing decisions within the marketing concepts in construction sector, a survey was carried out among the Turkish companies as a sample group. In total 49 companies, mostly medium-size firms have been surveyed. The responses of firms are considered based on their actively engaged subsectors, namely, residential, commercial/public buildings, and infrastructure construction. The answers of firms are also evaluated based on their stated organizational structure, namely, simple, hierarchical, project, and network. The views about the various aspects of pricing policy development in phases, for example before and during bid, differ in the construction companies depending on their actively involved fields and their organizational structures.en_US
dc.identifier.doi10.3846/20294913.2013.821688
dc.identifier.endpageS21en_US
dc.identifier.issn2029-4913
dc.identifier.issn2029-4921
dc.identifier.scopus2-s2.0-84927646298en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpageS1en_US
dc.identifier.urihttps://doi.org/10.3846/20294913.2013.821688
dc.identifier.urihttps://hdl.handle.net/20.500.12483/11043
dc.identifier.volume19en_US
dc.identifier.wosWOS:000330342900001en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherVilnius Gediminas Tech Univen_US
dc.relation.ispartofTechnological and Economic Development of Economyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectmarketingen_US
dc.subjectpromotionen_US
dc.subjectorganizational structureen_US
dc.subjectbiden_US
dc.subjectcivil engineeringen_US
dc.titlePRICING POLICIES AS A MARKETING STRATEGY IN THE CONSTRUCTION INDUSTRY: CASE STUDY OF TURKISH COMPANIESen_US
dc.typeArticleen_US

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