The analysis of households' purchasing preferences for fruit juice in Turkey

Simple item page
dc.authoridGul, Mevlut/0000-0002-0147-7228
dc.contributor.authorGul, Mevlut
dc.contributor.authorAkpinar, M. Goksel
dc.contributor.authorDagistan, Erdal
dc.date.accessioned2024-09-18T20:25:14Z
dc.date.available2024-09-18T20:25:14Z
dc.date.issued2012
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractFruit juice market gains more importance in gradually developing food and drink markets. In parallel with the development in world, fruit juice consumption shows rising trend in Turkey. With its rising product range in shelf, fruit juice gains more share from consumers' drink purchase basket. This trend leads companies to realize innovations by rising product range and developing local marketing activities. The aim of this study was to determine the consumer preferences and to help firms about product development. In the scope of this study. Mediterranean region was taken as the example of Turkey and face to face interviews were performed with 1152 households. By analyzing the obtained primary data with Conjoint Analyzing Technique, fruit juice qualification set was prepared in order to maximize the consumer benefit. According the survey results, product types (orange, sour cherry etc.) were determined as the most important factor on consumers' fruit juice purchasing preferences with the rate of 28.34%. Other important factors were found as price level (16.83%), having an international quality and food safety certificates (16.14%), being organic or not (15.21%), production methods (13.06%) and containing sugar additive or not (10.43%). The qualification set of fruit juice which maximizes consumer satisfaction was determined as the orange juice which is 100% fruit juice, without sugar additive, organic and has international quality and food safety certificates and affordable price.en_US
dc.description.sponsorshipTUBITAK (The Scientific and Technological Research Council) [110K085]; Suleyman Demirel University Scientific Research Project Uniten_US
dc.description.sponsorshipWe would like to thank TUBITAK (The Scientific and Technological Research Council) for the Project 110K085 and Suleyman Demirel University Scientific Research Project Unit for their supports for this study.en_US
dc.identifier.endpage123en_US
dc.identifier.issn1459-0255
dc.identifier.issue3-4en_US
dc.identifier.scopus2-s2.0-84869147140en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage119en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12483/10183
dc.identifier.volume10en_US
dc.identifier.wosWOS:000310939600021en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherWfl Publen_US
dc.relation.ispartofJournal of Food Agriculture & Environmenten_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectFruit juiceen_US
dc.subjectconsumer preferencesen_US
dc.subjectpurchasing behavioren_US
dc.subjectconjoint analysisen_US
dc.titleThe analysis of households' purchasing preferences for fruit juice in Turkeyen_US
dc.typeArticleen_US

Files

Collections

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu

We collect and process your personal information for the following purposes: Authentication, Preferences, Acknowledgement and Statistics.
To learn more, please read our privacy policy.

Customize