Assessment of the impacts of the consumers' awareness of organic food on consumption behavior

Basit Öğe Kaydı
dc.contributor.authorDemirtas, Bekir
dc.date.accessioned2024-09-18T20:11:48Z
dc.date.available2024-09-18T20:11:48Z
dc.date.issued2019
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractConsumer demand for organic foods has increased significantly in recent years in the world. Consumers are influenced by various internal/external factors when purchasing food products. The aim of this study is to determine the effects of knowledge variable on consumers' purchasing or consuming behavior for organic foods together with other factors in Turkey (Hatay City). For this purpose, the effects of consumers' organic product knowledge levels are examined within the frame of Theory of Planned Behavior. The data of 431 consumers analyzed in the model were collected in 2017 with a 21 scale questionnaire and analyzed with Structural Equation Model. According to the results of the model analysis, a significant part of the variance in consumers' organic food demand (61%) was explained by the organic food knowledge variable. Reducing consumption obstacles, along with efforts to increase the organic food knowledge of consumers, will increase organic demand. While trying to increase the supply of organic products especially in regions where consumers are concentrated, the food production sector should also focus on informing, raising awareness and promoting. The actual buying behavior in organic food products should be examined in more detail in terms of motivation sources and obstacles.en_US
dc.identifier.doi10.1590/fst.10518
dc.identifier.endpage888en_US
dc.identifier.issn0101-2061
dc.identifier.issn1678-457X
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85076777581en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage881en_US
dc.identifier.urihttps://doi.org/10.1590/fst.10518
dc.identifier.urihttps://hdl.handle.net/20.500.12483/9080
dc.identifier.volume39en_US
dc.identifier.wosWOS:000499659400014en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSoc Brasileira Ciencia Tecnologia Alimentosen_US
dc.relation.ispartofFood Science and Technologyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectconsumer behavioren_US
dc.subjectorganic fooden_US
dc.subjectorganic knowledgeen_US
dc.subjectthe theory of planned behavioren_US
dc.subjectTurkeyen_US
dc.titleAssessment of the impacts of the consumers' awareness of organic food on consumption behavioren_US
dc.typeArticleen_US

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