The role of Information Technology in service innovation in the two different quadrants of the service-process matrix

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dc.authoridOzyilmaz, Adnan/0000-0001-9868-169X
dc.contributor.authorOzyilmaz, Adnan
dc.contributor.authorBerg, Daniel
dc.date.accessioned2024-09-18T20:28:05Z
dc.date.available2024-09-18T20:28:05Z
dc.date.issued2009
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractThis study's objective was to explore the role of Information Technology (IT) in service innovation in the two different quadrants of the service-process matrix, mass service and service shop. This study's findings illustrate that IT afford a major opportunity for differentiating- and efficiency-increasing service innovations for service organisations in the mass service quadrant of the service-process matrix, and a major opportunity for differentiating or customising service innovations in the service shop quadrant of the matrix. However, IT provides more opportunity for differentiating-service innovations than efficiency-increasing service innovations in the service shop quadrant of the matrix.en_US
dc.identifier.doi10.1504/IJSTM.2009.024092
dc.identifier.endpage271en_US
dc.identifier.issn1460-6720
dc.identifier.issn1741-525X
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-64549158103en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage247en_US
dc.identifier.urihttps://doi.org/10.1504/IJSTM.2009.024092
dc.identifier.urihttps://hdl.handle.net/20.500.12483/10728
dc.identifier.volume11en_US
dc.identifier.wosWOS:000216516200003en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherInderscience Enterprises Ltden_US
dc.relation.ispartofInternational Journal of Services Technology and Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectITen_US
dc.subjectinformation technologyen_US
dc.subjectinnovationen_US
dc.subjectserviceen_US
dc.titleThe role of Information Technology in service innovation in the two different quadrants of the service-process matrixen_US
dc.typeArticleen_US

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