Marketing philosophies - Evidence from Turkey

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dc.authoridTosun, Cevat/0000-0001-6599-6679
dc.authoridOkumus, Fevzi/0000-0001-8670-9720
dc.contributor.authorTosun, Cevat
dc.contributor.authorOkumus, Fevzi
dc.contributor.authorFyall, Alan
dc.date.accessioned2024-09-18T20:29:45Z
dc.date.available2024-09-18T20:29:45Z
dc.date.issued2008
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractThis paper provides empirical evidence of the application of various marketing management philosophies by tourism organizations in Turkey. Those studied had the greatest tendency toward product-oriented marketing and the least orientation toward societal marketing. The findings reveal that competency, availability of financial resources, and characteristics of the country's business environment influence the application of marketing management philosophies in organizations. A deeper analysis of the internal and external environments is thus essential to understanding the challenges in following more customer-oriented and societal considerations at a destination. This paper discusses whether marketing practices developed in Western countries can be applied in a developing country and why organizations in such countries may fail to practice these marketing practices.en_US
dc.identifier.doi10.1016/j.annals.2007.07.003
dc.identifier.endpage147en_US
dc.identifier.issn0160-7383
dc.identifier.issn1873-7722
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-38549148753en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage127en_US
dc.identifier.urihttps://doi.org/10.1016/j.annals.2007.07.003
dc.identifier.urihttps://hdl.handle.net/20.500.12483/11042
dc.identifier.volume35en_US
dc.identifier.wosWOS:000254140100007en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherPergamon-Elsevier Science Ltden_US
dc.relation.ispartofAnnals of Tourism Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectmarketingen_US
dc.subjectphilosophiesen_US
dc.subjectdeveloping countriesen_US
dc.subjectTurkeyen_US
dc.titleMarketing philosophies - Evidence from Turkeyen_US
dc.typeArticleen_US

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