The effect of price increases on fresh meat consumption in Turkey

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dc.authorscopusid35111189800
dc.contributor.authorDemirtas, Bekir
dc.date.accessioned2024-09-19T15:45:40Z
dc.date.available2024-09-19T15:45:40Z
dc.date.issued2018
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractThe rapid increase of the red meat price in Turkey in the recent years negatively affects its consumption. Consumers are seeking to compensate for the need for animal protein with cheaper substitution products. In this study, the effects of consumer attitudes, product prices and some other variables on the factors affecting consumption of fresh red meat are examined. A 58-item questionnaire measuring Behavior and Behavioral Intention was applied to 455 consumers in the Eastern Mediterranean Region of Turkey based on the Theory of Planned Behavior. In the study, participants' consumption of fresh red meat and white meat was examined together. In the analysis of the data, correlation, independent samples' t-test and One Way Anova was used together with Path Analysis which is a Structural Equation Model technique. Price increases have a negative impact on fresh meat consumption and the effect on consumption of red meat is much higher. The Structural Model explains 80 % of the Behavioral Intention variance and 87 % of the Behavioral variance. In consumers' Behavior and Behavioral Intention in meat consumption Attitude, Perceived Behavioral Control and Price variable have a significant influence, while the effect of Subjective Norms on a lower level. Socioeconomic and demographic variables cause significant differences in fresh meat consumption. Reducing the increases in input prices, which is the most important source of the increase in red meat prices in Turkey, in the short and medium terms, and supporting the supply increases by sustaining its implementation in the medium and long terms should be adopted as basic policies. © 2018 Mendel University of Agriculture and Forestry Brno. All rights reserved.en_US
dc.identifier.doi10.11118/actaun201866051249
dc.identifier.endpage1259en_US
dc.identifier.issn1211-8516
dc.identifier.issue5en_US
dc.identifier.scopus2-s2.0-85056289850en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage1249en_US
dc.identifier.urihttps://doi.org/10.11118/actaun201866051249
dc.identifier.urihttps://hdl.handle.net/20.500.12483/14827
dc.identifier.volume66en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherMendel University of Agriculture and Forestry Brnoen_US
dc.relation.ispartofActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensisen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumer priceen_US
dc.subjectDemographic variablesen_US
dc.subjectRed and white meaten_US
dc.subjectThe theory of planned behavioren_US
dc.titleThe effect of price increases on fresh meat consumption in Turkeyen_US
dc.typeArticleen_US

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