SYSTEM VIEW ON ANALYSIS OF FIRM PERFORMANCE EFFECTS OF GREEN MARKETING PRACTICES

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dc.contributor.authorUral, Tulin
dc.date.accessioned2024-09-18T20:26:30Z
dc.date.available2024-09-18T20:26:30Z
dc.date.issued2012
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractGreening the firm is raising concern for marketing managers. This study aims to examine the impact of the extent of green marketing practices on firm performance based on the environmental marketing systems model. The main research finding is that the extent of green marketing practices implemented by large Turkish firms relates positively with the green performance, competitive advantage and financial performance.en_US
dc.identifier.endpage516en_US
dc.identifier.issn1993-6788
dc.identifier.issue138en_US
dc.identifier.startpage506en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12483/10344
dc.identifier.wosWOS:000314146200059en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherNatl Acad Managementen_US
dc.relation.ispartofActual Problems of Economicsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectgreen marketing practicesen_US
dc.subjectenvironmental marketing systems modelen_US
dc.subjectfirm performanceen_US
dc.subjectTurkish firmsen_US
dc.titleSYSTEM VIEW ON ANALYSIS OF FIRM PERFORMANCE EFFECTS OF GREEN MARKETING PRACTICESen_US
dc.typeArticleen_US

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