UNDERSTANDING THE RELATIONSHIPS OF SERVICESCAPE, VALUE, IMAGE, PLEASURE, AND BEHAVIORAL INTENTIONS AMONG HOTEL CUSTOMERS

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dc.authoridBalikcioglu Dedeoglu, Sevgi/0000-0002-4881-8560
dc.authoridDEDEOGLU, Bekir Bora/0000-0002-0722-3392
dc.contributor.authorDedeoglu, Bekir Bora
dc.contributor.authorKucukergin, Kemal Gurkan
dc.contributor.authorBalikcioglu, Sevgi
dc.date.accessioned2024-09-18T20:27:57Z
dc.date.available2024-09-18T20:27:57Z
dc.date.issued2015
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractThe main objective of this study is to emphasize the importance of servicescape elements for business organizations, and to examine their effect on customers' perception of value, image, and pleasure. Bearing in mind the amount of time that customers in hotel businesses spend with servicescape elements and that the effect of these elements influence their perception, it is worth noting that there are few studies in this field and this study aims to contribute to the literature and aid practitioners. A total of 366 cases from a survey were used to assess overall fit of the proposed model and to test hypotheses using structural equation modeling. The findings indicated that servicescape perceptions of tourists have a positive and significant effect on value, image, and pleasure, whereas the effect of image on pleasure and the effect of value perceptions on behavioral intentions were found to be insignificant.en_US
dc.identifier.doi10.1080/10548408.2014.982268
dc.identifier.endpageS61en_US
dc.identifier.issn1054-8408
dc.identifier.issn1540-7306
dc.identifier.scopus2-s2.0-84929008459en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpageS42en_US
dc.identifier.urihttps://doi.org/10.1080/10548408.2014.982268
dc.identifier.urihttps://hdl.handle.net/20.500.12483/10635
dc.identifier.volume32en_US
dc.identifier.wosWOS:000366690500005en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofJournal of Travel & Tourism Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectImageen_US
dc.subjectperceived valueen_US
dc.subjectpleasureen_US
dc.subjectservicescapeen_US
dc.subjectbehavioral intentionsen_US
dc.titleUNDERSTANDING THE RELATIONSHIPS OF SERVICESCAPE, VALUE, IMAGE, PLEASURE, AND BEHAVIORAL INTENTIONS AMONG HOTEL CUSTOMERSen_US
dc.typeArticleen_US

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