The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry

Basit Öğe Kaydı
dc.authoridDEDEOGLU, Bekir Bora/0000-0002-0722-3392
dc.authoridBalikcioglu Dedeoglu, Sevgi/0000-0002-4881-8560
dc.contributor.authorDurna, Ufuk
dc.contributor.authorDedeoglu, Bekir Bora
dc.contributor.authorBalikcioglu, Sevgi
dc.date.accessioned2024-09-18T20:11:48Z
dc.date.available2024-09-18T20:11:48Z
dc.date.issued2015
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractPurpose - The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses. Design/methodology/approach - Relationships between specified variables were tested with structural equation modeling (SEM) using a sample of 410 hotel customers. Findings - It was found that servicescape components had a positive effect on overall image, and overall image had the same effect on word-of-mouth (WOM) and re-visiting. It was also determined that overall image played a mediating role between servicescape and behavioral intention components. Overall, image played a partial mediating role between substantive staging of servicescape (SSoS) and WOM and a full mediating role among the other variables. Practical implications - For a business to maintain a positive image perception, servicescape components must be positively perceived, as well. Therefore, managers who intend to present a positive business image should design servicescape components according to current trends or the fashion expectations of target consumers. This would by default increase the attractiveness of the business. Moreover, businesses can create unique concepts by designing and developing new servicescape components. This step can be beneficial, especially for hotel businesses wishing to establish a specific brand. In this regard, it is recommended that businesses employ an expert who can track and organize servicescape developments. Originality/value - Although it has been found that there are specific relationships between servicescape, image and behavioral intentions, there has been a deficiency of empirical studies carried out within hotel industries. Furthermore, while SSoS has been investigated in the literature, communicative staging of servicescape (CSoS) has been neglected. In this regard, investigating the aforementioned relationships within the framework of the hotel industry contributes to the literature. Furthermore, in this study, an attempt has been made to stress the importance of servicescape, which is found to be essential for positive business image perception.en_US
dc.identifier.doi10.1108/IJCHM-04-2014-0173
dc.identifier.endpage1748en_US
dc.identifier.issn0959-6119
dc.identifier.issn1757-1049
dc.identifier.issue7en_US
dc.identifier.scopus2-s2.0-84942919909en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage1728en_US
dc.identifier.urihttps://doi.org/10.1108/IJCHM-04-2014-0173
dc.identifier.urihttps://hdl.handle.net/20.500.12483/9081
dc.identifier.volume27en_US
dc.identifier.wosWOS:000366503100016en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofInternational Journal of Contemporary Hospitality Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumer behavioren_US
dc.subjectServicescapeen_US
dc.subjectHotel industryen_US
dc.subjectHospitality marketingen_US
dc.subjectCorporate imageen_US
dc.subjectBehavioral intentionen_US
dc.titleThe role of servicescape and image perceptions of customers on behavioral intentions in the hotel industryen_US
dc.typeArticleen_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
[ N/A ]
İsim:
Tam Metin / Full Text
Boyut:
152.91 KB
Biçim:
Adobe Portable Document Format
İndir

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu