Competitive analysis of the Turkish brick industry - a case study for developing countries
Yükleniyor...
Tarih
2007
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Pergamon-Elsevier Science Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The aim of this article was to examine the factors affecting the competition in brick industries in developing countries. Turkish brick industry was analysed as a case study within the frame of Porter's five forces model. A questionnaire survey was undertaken with Turkish brick makers and the results were evaluated by using frequency tables, Likert scale of comparisons and hypothesis testing. Findings showed that competition between the existing companies in Turkish brick industry was fierce with many similar-sized companies, low entry and exit barriers, increasing threat from the substitute products, and increasing bargaining power of the buyers. Past experiences showed that potential developments in the industry due to integration with EU would additionally be increasing the competition. Depending on the literature and the questionnaire findings, a number of strategies were recommended to Turkish brick companies, which can also be adopted by the companies in other developing countries. (c) 2005 Published by Elsevier Ltd.
Açıklama
Anahtar Kelimeler
competitive advantage, brick industry, porter, developing countries
Kaynak
Building and Environment
WoS Q Değeri
Q1
Scopus Q Değeri
Q1
Cilt
42
Sayı
1
