Consumers' perceptions about probiotic food products and their effects on purchase intention: A case study of Eastern Mediterranean Region of Turkey
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Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Bologna Univ Press
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The aim of this study is examining consumers' preferences and behaviors about probiotic foods (PFs) in Turkey, and analysing the relationships between some factors such as consumer perception, knowl-edge level, income level, and purchase intention. According to the research results, among the PFs, sour milk products such as: cheese, conventional yogurt, and ayran (yogurt drink) were found to be the most frequently consumed probiotics. On the other hand, the consumption level of other common commercial probiotics like probiotic yogurt and supplements were found quite low. It was determined that consumers have a high awareness level of the benefits of PFs and that they consume these products with confidence. According to the analysis results, statistically significant and positive relationships were found between consumers' knowledge level and consumers' perceptions of benefit and necessity. In terms of purchase intention, statistically significant and positive relationships were found between purchase intention and some variables such as: knowledge level, income level, perceptions of benefit and price sensitivity.
Açıklama
Anahtar Kelimeler
Functional foods, Probiotics, Consumer, Behavior
Kaynak
New Medit
WoS Q Değeri
Q2
Scopus Q Değeri
Q2
Cilt
22
Sayı
4
