The mediator and moderator role of positive organizational behavior in the effect of corporate reputation on organizational commitment

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dc.contributor.authorOlcer, Ferit
dc.contributor.authorCoskun, Omer Faruk
dc.date.accessioned2024-09-18T20:13:22Z
dc.date.available2024-09-18T20:13:22Z
dc.date.issued2021
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractPurpose. This study aims to determine the relationships between corporate reputation, organizational commitment, and positive organizational behavior and to examine the mediator and moderator role of positive organizational behavior in the effect of corporate reputation on organizational commitment. Methodology. Research data were collected using a questionnaire method on 138 employees working in the sales stores affiliated to the regional directorate of an enterprise operating in the telecommunications sector. The data obtained were analyzed by correlation and regression tests, and the models and hypotheses developed within the research scope were tested. Findings. Research results indicate that corporate reputation is an important predictor of both organizational commitment and positive organizational behavior. According to another important result of the study, positive organizational behavior predicts organizational commitment. However, the analysis results on the role of positive organizational behavior in the effect of corporate reputation on organizational commitment show that positive organizational behavior has a partial mediating and moderating role in this relationship. Originality. When the studies conducted in the literature are reviewed, it is seen that many studies investigate the bilateral relations between corporate reputation and organizational commitment, corporate reputation and positive organizational behavior, and positive organizational behavior and organizational commitment. However, no research was found on the role of positive organizational behavior in the effect of corporate reputation on organizational commitment. This study is expected to respond to an unanswered question about the role of positive organizational behavior in the effect of corporate reputation on organizational commitment, fill an important gap in the literature, and contribute to explaining the relationships between corporate reputation, positive organizational behavior, and organizational commitment.en_US
dc.identifier.endpage61en_US
dc.identifier.issn2312-5942
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-85122313044en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage47en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12483/9137
dc.identifier.volume11en_US
dc.identifier.wosWOS:000698638800004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherNatl Research Univ Higher Sch Economicsen_US
dc.relation.ispartofOrganizatsionnaya Psikologiyaen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectcorporate reputationen_US
dc.subjectorganizational commitmenten_US
dc.subjectpositive organizational behavioren_US
dc.titleThe mediator and moderator role of positive organizational behavior in the effect of corporate reputation on organizational commitmenten_US
dc.typeArticleen_US

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