THE FUTURE PROSPECTS OF FACTORS AFFECTING CONSUMER ATTITUDES ON THE FRUIT JUICE MARKET IN TURKEY

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dc.contributor.authorDagistan, Erdal
dc.contributor.authorGul, Mevlut
dc.contributor.authorAkpinar, M. Golcsel
dc.contributor.authorGulcan, Sinem
dc.date.accessioned2024-09-18T20:25:14Z
dc.date.available2024-09-18T20:25:14Z
dc.date.issued2017
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractParallel to world trends, the fruit juice sector in Turkey shows an upward inclination. Within the diverse product range of beverages, consumers are beginning to purchase fruit juices increasingly. The fruit juice sector's development, along with an increasing trend of consumption; makes the observation of consumer attitudes important. The increase expectation demonstrates the development potential of this sector which has 13 liters per capita of fruit juice consumption annually.This study was focused on determining the factors impacting households' attitudes towards fruit juice consumption in urban areas. The Factor Analysis was used for evaluating the data which were obtained from 1152 households by face to face interviews in Turkey. The concluding factors which have restrictive or supportive effects on the orientation of fruit juice products were; the knowledge level about the products, consumption benefit perceptions, advertising activities, slogans aimed at increasing consumer awareness, the consumption level of alcoholic and soft drinks, and fresh fruit and vegetable consumption habits.en_US
dc.description.sponsorshipTUBITAK (The Scientific and Technological Research Council) [110K085]; Suleyman Demirel University Scientific Research Project Uniten_US
dc.description.sponsorshipWe would like to thank TUBITAK (The Scientific and Technological Research Council) for the Project 110K085 and Suleyman Demirel University Scientific Research Project Unit for their support of this study. This article was presented at The Twenty First Annual World Business Congress from July 4th through 8th, 2012.en_US
dc.identifier.endpage6772en_US
dc.identifier.issn1018-4619
dc.identifier.issn1610-2304
dc.identifier.issue11en_US
dc.identifier.startpage6765en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12483/10182
dc.identifier.volume26en_US
dc.identifier.wosWOS:000417007300057en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherParlar Scientific Publications (P S P)en_US
dc.relation.ispartofFresenius Environmental Bulletinen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectFruit Juiceen_US
dc.subjectConsumer Attitudesen_US
dc.subjectFactor Analysisen_US
dc.subjectTurkeyen_US
dc.titleTHE FUTURE PROSPECTS OF FACTORS AFFECTING CONSUMER ATTITUDES ON THE FRUIT JUICE MARKET IN TURKEYen_US
dc.typeArticleen_US

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