Perceptions of Turkish construction firms about the marketing concepts

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dc.contributor.authorErdis, Ercan
dc.contributor.authorCoskun, Hilmi
dc.contributor.authorDemirci, Mustafa
dc.date.accessioned2024-09-18T20:28:08Z
dc.date.available2024-09-18T20:28:08Z
dc.date.issued2015
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractCompetitive marketing environment requires construction companies to come up with the right strategies to progress. This only becomes possible by preparing rigorous preconstruction feasibility studies. Additionally, the effectiveness of promotion activities of the company is important to acquire a market share which can be realized by having systematic marketing concept. In this study, the perception and application level of marketing concept of construction firms are investigated. The promotion strategies which enable the companies to have systematic applications of marketing concepts in order to compete with other companies in the sector are discussed. To evaluate the marketing attitudes as applied by the companies, a questionnaire was performed with forty nine Turkish construction firms. The perception and application of the marketing are discussed based on the organizational structure and key interest areas of construction companies. The overall result deduced is that the construction companies do not have a systematic approach to marketing. The companies have primarily adopted the approaches to keep their current places in the sector.en_US
dc.description.sponsorshipMustafa Kemal University Scientific Research Directorate [05-D-0202]en_US
dc.description.sponsorshipThe authors would like to thank the Mustafa Kemal University Scientific Research Directorate (Project number: 05-D-0202) for providing financial support for this study.en_US
dc.identifier.doi10.3846/20294913.2014.958878
dc.identifier.endpage440en_US
dc.identifier.issn2029-4913
dc.identifier.issn2029-4921
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-84944060240en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage423en_US
dc.identifier.urihttps://doi.org/10.3846/20294913.2014.958878
dc.identifier.urihttps://hdl.handle.net/20.500.12483/10749
dc.identifier.volume21en_US
dc.identifier.wosWOS:000355094500004en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherVilnius Gediminas Tech Univen_US
dc.relation.ispartofTechnological and Economic Development of Economyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectinfrastructureen_US
dc.subjectcivil engineeringen_US
dc.subjectcompetitive marketingen_US
dc.subjectorganizational structureen_US
dc.subjectpromotion activitiesen_US
dc.titlePerceptions of Turkish construction firms about the marketing conceptsen_US
dc.typeArticleen_US

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