The Role of Gender in the Construction of Self Through Fashion Brands

Basit Öğe Kaydı
dc.contributor.authorOflazoglu, Sonyel
dc.date.accessioned2024-09-18T20:27:57Z
dc.date.available2024-09-18T20:27:57Z
dc.date.issued2017
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description4th International Conference on Strategic Innovative Marketing (IC-SIM) -- SEP 24-27, 2015 -- Mykonos, GREECEen_US
dc.description.abstractThe relation between consumption and identity continues to be an important field in marketing literature. In recent years, because of its symbolic features postmodern consumer culture has been integrated with consumption and products used. Consumers do not buy products only for their benefits but also for their symbolic features, therefore symbolic power in consumption must not be denied. In this context, constructing identity by consumed products and/or consumption processes and symbolic consumption are considered to be interrelated. The aim of this study is to help understanding the role of fashion brands in construction of the identity of the adults. In this study it is analyzed how people construct their social identity by fashion brands, especially in intragroup and non-group social environment, in accordance with Consumer Culture Theory. Focus group work has been selected for research method; focus group discussion has been made with female and male participants resident in Turkey-aged between 20 and 35. The results of the study showed that consumption of fashion brands have an important role in the construction of the identity of the adults. An important result among the outcomes of the research is the difference between men and women in terms of the construction of self through brands. The work reveals that some factors effective for women participants are not effective for men. In addition, the reasonably high level of expression of their self by fashion brands is among the results.en_US
dc.identifier.doi10.1007/978-3-319-33865-1_4
dc.identifier.endpage33en_US
dc.identifier.isbn978-3-319-33865-1
dc.identifier.isbn978-3-319-33863-7
dc.identifier.issn2198-7246
dc.identifier.issn2198-7254
dc.identifier.scopus2-s2.0-85125634266en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage25en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-319-33865-1_4
dc.identifier.urihttps://hdl.handle.net/20.500.12483/10629
dc.identifier.wosWOS:000405332300004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer International Publishing Agen_US
dc.relation.ispartofStrategic Innovative Marketingen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectIdentity constructionen_US
dc.subjectSocial identityen_US
dc.subjectFashion brandsen_US
dc.subjectPostmodern consumer cultureen_US
dc.subjectConsumptionen_US
dc.subjectSelf-brand congruenceen_US
dc.titleThe Role of Gender in the Construction of Self Through Fashion Brandsen_US
dc.typeConference Objecten_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
[ N/A ]
İsim:
Tam Metin / Full Text
Boyut:
115.98 KB
Biçim:
Adobe Portable Document Format
İndir

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu