Yazar "Kucukergin, Kemal Gurkan" seçeneğine göre listele

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    The moderating role of nationality on destination experience
    (Routledge Journals, Taylor & Francis Ltd, 2018) Dedeoglu, Bekir Bora; Dedeoglu, Sevgi Balikcioglu; Kucukergin, Kemal Gurkan
    Differences in tourists' cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists' nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination's affective image for Russian tourists, whereas accommodation, hospitality, and language communication services had a larger effect on German tourists.
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    The Role of Tourists & Value Perceptions in Behavioral Intentions: The Moderating Effect of Gender
    (Routledge Journals, Taylor & Francis Ltd, 2016) Dedeoglu, Bekir Bora; Balikcioglu, Sevgi; Kucukergin, Kemal Gurkan
    In this study, the effect of tourists & perception of value on behavioral intentions, as well as the moderating effect of gender on the relationship between value perceptions and behavioral intentions was examined. A multidimensional value structure was used to investigate not only the functional components of value perceptions but also the hedonic value components, such as social value and emotional value. According to the findings, the most effective value dimension of revisit intentions of tourists is emotional value, whereas the most effective dimension of their recommendation intentions is social value. Moreover, it was found that the effect of behavioral price value perceptions on revisit intention was more of a determinant for males, whereas the effect of quality value perceptions on revisit intention was more of a determinant for females.
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    UNDERSTANDING THE RELATIONSHIPS OF SERVICESCAPE, VALUE, IMAGE, PLEASURE, AND BEHAVIORAL INTENTIONS AMONG HOTEL CUSTOMERS
    (Routledge Journals, Taylor & Francis Ltd, 2015) Dedeoglu, Bekir Bora; Kucukergin, Kemal Gurkan; Balikcioglu, Sevgi
    The main objective of this study is to emphasize the importance of servicescape elements for business organizations, and to examine their effect on customers' perception of value, image, and pleasure. Bearing in mind the amount of time that customers in hotel businesses spend with servicescape elements and that the effect of these elements influence their perception, it is worth noting that there are few studies in this field and this study aims to contribute to the literature and aid practitioners. A total of 366 cases from a survey were used to assess overall fit of the proposed model and to test hypotheses using structural equation modeling. The findings indicated that servicescape perceptions of tourists have a positive and significant effect on value, image, and pleasure, whereas the effect of image on pleasure and the effect of value perceptions on behavioral intentions were found to be insignificant.