SOCIO-ECONOMIC AND CULTURAL REFLECTIONS OF HISTORICAL ADS: CONTENT ANALYSIS OF THE ADVERTISEMENTS PUBLISHED IN HATAY NEWSPAPER IN 1938
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Mehmet Akif Ersoy Univ
Access Rights
info:eu-repo/semantics/openAccess
Abstract
This study aims to evaluate the features, socio-economic and cultural aspects of the advertisements of Hatay Newspaper which was published in 1938, by content analysis. Ad texts were analyzed according to the structured and systematized coding scheme. In the research findings, simplicity of the advertisements, plain narration, being as an announcement and direct expression appear as the main features of that period. Information strategy was mostly used as a message strategy. Also, it's observed that typography of advertisement is strong and that the print and punctuation marks are based on artistic and design. In parallel to the saving campaign in Turkey, bank advertisements; in parallel with the literacy campaign, printing-house ads; and in parallel to the clothing revolution, tailor's workshops ads are seen. Reflections of tendencies such as going to cinema and holidaying are seen in cinema and hotel advertisements. Although Turkish is accepted as the official language, it can be said that Arabic words are frequently used in the language and thus, the advertisements reflect the transition period in the language. The original value of the study is examined for the first time the past advertisement texts of a local newspaper in Hatay and, contributed to Turkey's advertising history literature.
Description
Keywords
Newspaper advertisments, printed advertisements, history of advertisements, content analysis
Journal or Series
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
WoS Q Value
N/A
Scopus Q Value
Volume
6
Issue
3
