SOCIO-ECONOMIC AND CULTURAL REFLECTIONS OF HISTORICAL ADS: CONTENT ANALYSIS OF THE ADVERTISEMENTS PUBLISHED IN HATAY NEWSPAPER IN 1938

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dc.contributor.authorUral, Tulin
dc.contributor.authorOzkaya Duman, Olcay
dc.contributor.authorOypan, Oguz
dc.date.accessioned2024-09-18T20:52:44Z
dc.date.available2024-09-18T20:52:44Z
dc.date.issued2019
dc.departmentHatay Mustafa Kemal Ãœniversitesien_US
dc.description.abstractThis study aims to evaluate the features, socio-economic and cultural aspects of the advertisements of Hatay Newspaper which was published in 1938, by content analysis. Ad texts were analyzed according to the structured and systematized coding scheme. In the research findings, simplicity of the advertisements, plain narration, being as an announcement and direct expression appear as the main features of that period. Information strategy was mostly used as a message strategy. Also, it's observed that typography of advertisement is strong and that the print and punctuation marks are based on artistic and design. In parallel to the saving campaign in Turkey, bank advertisements; in parallel with the literacy campaign, printing-house ads; and in parallel to the clothing revolution, tailor's workshops ads are seen. Reflections of tendencies such as going to cinema and holidaying are seen in cinema and hotel advertisements. Although Turkish is accepted as the official language, it can be said that Arabic words are frequently used in the language and thus, the advertisements reflect the transition period in the language. The original value of the study is examined for the first time the past advertisement texts of a local newspaper in Hatay and, contributed to Turkey's advertising history literature.en_US
dc.identifier.doi10.30798/makuiibf.579698
dc.identifier.endpage767en_US
dc.identifier.issn2149-1658
dc.identifier.issue3en_US
dc.identifier.startpage750en_US
dc.identifier.urihttps://doi.org/10.30798/makuiibf.579698
dc.identifier.urihttps://hdl.handle.net/20.500.12483/11352
dc.identifier.volume6en_US
dc.identifier.wosWOS:000505087900010en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isotren_US
dc.publisherMehmet Akif Ersoy Univen_US
dc.relation.ispartofJournal of Mehmet Akif Ersoy University Economics and Administrative Sciences Facultyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectNewspaper advertismentsen_US
dc.subjectprinted advertisementsen_US
dc.subjecthistory of advertisementsen_US
dc.subjectcontent analysisen_US
dc.titleSOCIO-ECONOMIC AND CULTURAL REFLECTIONS OF HISTORICAL ADS: CONTENT ANALYSIS OF THE ADVERTISEMENTS PUBLISHED IN HATAY NEWSPAPER IN 1938en_US
dc.typeArticleen_US

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