Determining Household Preferences for Fish Consumption with Conjoint Analysis in Turkey
Yükleniyor...
Tarih
2009
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Medwell Online
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
It is intended in this study to analyze household fish consumption preferences. Accordingly, the fish quality set and sales conditions that maximize consumer utility were determined. The study was conveyed in Hatay province urban area sample as a section of Turkey. The data retrieved from face to face survey implemented on household level in 2008 was used for the study. The conjoint analysis method, as a multivariate analysis was implemented for assessment of household data. Consequently, it was found that variety, supply channel, price and production method were effective and significant in purchasing preference of the consumer at rates of 29.7, 28.0, 27.2 and 15.1%, respectively. In addition, the utility maximizing fish quality set was determined as variety: gilt-head bream; production method: organic; supply chain: fish market; price: moderate.
Açıklama
Anahtar Kelimeler
Household, organic fish, consumption, consumption profile, conjoint analysis, Turkey
Kaynak
Journal of Animal and Veterinary Advances
WoS Q Değeri
Q4
Scopus Q Değeri
N/A
Cilt
8
Sayı
11
