INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR

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dc.contributor.authorGode, Ali
dc.contributor.authorOzturk, Yunus Emre
dc.contributor.authorKuscu, Fatma Nuray
dc.date.accessioned2024-09-18T20:26:35Z
dc.date.available2024-09-18T20:26:35Z
dc.date.issued2023
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractIn this research, it was conducted to examine the effect of social media marketing on doctor branding. In line with the purpose of the research; 547 people selected by simple random sampling method among the students continuing their education at the university constitute the research sample group and the data were collected by applying a face-to-face questionnaire. In the research, Personal Information Form, Social Media Marketing Scale in the Health Sector and Doctor Branding Scale were used. Data were analyzed with SPSS. As a result of determining that the data are normally distributed as a method of analysis; simple linear regression, pearson correlation, ANOVA and independent groups t test were applied. As a result of the research, it was determined that the social media marketing of the participants had a statistically significant and positive effect on doctor branding. In the light of these results, it is predicted that the level of doctor branding will increase as individuals increase social media marketing in the health sector.en_US
dc.identifier.doi10.30798/makuiibf.xxxxxx
dc.identifier.endpage2295en_US
dc.identifier.issn2149-1658
dc.identifier.issue3en_US
dc.identifier.startpage2280en_US
dc.identifier.trdizinid1210826en_US
dc.identifier.urihttps://doi.org/10.30798/makuiibf.xxxxxx
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1210826
dc.identifier.urihttps://hdl.handle.net/20.500.12483/10413
dc.identifier.volume10en_US
dc.identifier.wosWOS:001147244500004en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherMehmet Akif Ersoy Univen_US
dc.relation.ispartofJournal of Mehmet Akif Ersoy University Economics and Administrative Sciences Facultyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectHealth Sectoren_US
dc.subjectSocial Media Marketingen_US
dc.subjectPhysician Brandingen_US
dc.titleINVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTORen_US
dc.typeArticleen_US

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