System view on analysis of firm performance effects of green marketing practices
[ N/A ]
Tarih
2012
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Greening the firm is raising concern for marketing managers. This study aims to examine the impact of the extent of green marketing practices on firm performance based on the environmental marketing systems model. The main research finding is that the extent of green marketing practices implemented by large Turkish firms relates positively with the green performance, competitive advantage and financial performance. © Tulin Ural, 2012.
Açıklama
Anahtar Kelimeler
Environmental marketing systems model, Firm performance, Green marketing practices, Turkish firms
Kaynak
Actual Problems of Economics
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
138
Sayı
12
