System view on analysis of firm performance effects of green marketing practices

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dc.authorscopusid35088919200
dc.contributor.authorUral, Tulin
dc.date.accessioned2024-09-19T15:47:10Z
dc.date.available2024-09-19T15:47:10Z
dc.date.issued2012
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractGreening the firm is raising concern for marketing managers. This study aims to examine the impact of the extent of green marketing practices on firm performance based on the environmental marketing systems model. The main research finding is that the extent of green marketing practices implemented by large Turkish firms relates positively with the green performance, competitive advantage and financial performance. © Tulin Ural, 2012.en_US
dc.identifier.endpage516en_US
dc.identifier.issn1993-6788
dc.identifier.issue12en_US
dc.identifier.scopus2-s2.0-84871538925en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage506en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12483/15020
dc.identifier.volume138en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartofActual Problems of Economicsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectEnvironmental marketing systems modelen_US
dc.subjectFirm performanceen_US
dc.subjectGreen marketing practicesen_US
dc.subjectTurkish firmsen_US
dc.titleSystem view on analysis of firm performance effects of green marketing practicesen_US
dc.typeArticleen_US

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