EFFECTS OF CONSUMERS' ECONOMIC AND DEMOGRAPHIC ATTRIBUTES ON JUICE CONSUMPTION
[ N/A ]
Tarih
2019
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Parlar Scientific Publications (P S P)
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study was carried out to determine the effects of consumers' economic and demographic factors on juice consumption. There were 1152 surveys conducted in the Mediterranean Region of Turkey that include the three cities of Adana, Antalya, and Hatay. The primary data that were collected by using the face-to-face interview method, were analyzed by means of the Logit Model. According to the research results; consumers' benefit perceptions, advertisement activities, slogans towards consumption awareness, informational and promotional activities were impacting consumers' juice consumption intentions positively. However, the consumption level of carbonated drinks and alcoholic beverages, and consumption habits regarding fresh vegetables and fruit were found to have a negative effect. It is suggested that expanding efforts on informational and promotional activities about the benefits and importance of fruit juices could increase consumers' juice consumption.
Açıklama
Anahtar Kelimeler
Juice, Consumption, Consumer, Economic, Demographic, Turkey
Kaynak
Fresenius Environmental Bulletin
WoS Q Değeri
Q4
Scopus Q Değeri
Cilt
28
Sayı
11A
