Representation of Daphne and Apollo Myth in Postmodern Consumption Culture
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Dosyalar
Tarih
2021
Yazarlar
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Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Described as the period in which the history of humanity lives today in the cultural context,\rpostmodernism attempts to fill the emotional void that the positivist understanding emerged with modernism\rcould not fill by reconstructing the images of the pre-modern period and the period before it with a modern\rcover. After the “ignorant” feeling of happiness of the past was eroded by the cognition of the modern era,\rcovering knowable things with the old veil of happiness has become the reality of the current period. This\rreality is transformed into tools that can be used in favor by the existing systems of the era. As the distinctive\reconomic system of the 21st century, capitalism also seeks the largest share in this cycle. Mythological images,\ron the other hand, are postmodern motifs that shall remind the past and can be functionally used today.\rTherefore, mythological images are one of the important tools the capitalist system frequently refers in this\rprocess. In this study, it is aimed to reveal the presentation of consumer goods of the current period within the\rcapitalist system by narrating them with nostalgic patterns. Within this scope, through focusing on Daphne and\rApollo myth in particular, postmodern representation of mythological elements is focused on; and the\rpostmodern structure of the narrative of the pre-modern period, which emerged with the dynamics of the\rmodern period, is attempted to be revealed. Since the locality missed especially by the globalizing world is\ralso one of the reminders in the context of myths, methods of storytelling, branding and re-marketing carried\rout in Defne (Daphne in Turkish) district of Hatay were analyzed within the framework of the aforementioned\rnarrative. The data obtained through the document analysis method and the interview and observation\rtechnique were analyzed with descriptive analysis. In conclusion, the effects and reflections of mythology,\rwhich is one of the important components of consumption culture in the 21st century’s capitalist era, are\remphasized. Ethical approval of this study was given by Hatay Mustafa Kemal University Social Sciences\rEthics Committee with the decision dated 23.06.2021 and numbered 12
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Anahtar Kelimeler
Kaynak
Turkish Studies - Language and Literature
WoS Q Değeri
Scopus Q Değeri
Cilt
16
Sayı
4
