Factors associated with marketing effectiveness of small and medium sized firms in Turkey
Yükleniyor...
Tarih
1997
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Emerald Group Publishing Ltd.
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This article describes the perceptions of 77 senior executives within smaller firms and the extent to which the marketing concept is practiced within their company. The study was conducted among manufacturing firms in three provinces of the Cukurova region of Turkey. The aim of the research was to discover the factors which determine the level of marketing effectiveness of small and medium sized firms. © Emerald Backfiles 2007.
Açıklama
Anahtar Kelimeler
Kaynak
International Journal of Commerce and Management
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
7
Sayı
2
