Factors associated with marketing effectiveness of small and medium sized firms in Turkey
Loading...
Date
1997
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald Group Publishing Ltd.
Access Rights
info:eu-repo/semantics/closedAccess
Abstract
This article describes the perceptions of 77 senior executives within smaller firms and the extent to which the marketing concept is practiced within their company. The study was conducted among manufacturing firms in three provinces of the Cukurova region of Turkey. The aim of the research was to discover the factors which determine the level of marketing effectiveness of small and medium sized firms. © Emerald Backfiles 2007.
Description
Keywords
Journal or Series
International Journal of Commerce and Management
WoS Q Value
Scopus Q Value
N/A
Volume
7
Issue
2
