Factors associated with marketing effectiveness of small and medium sized firms in Turkey

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dc.authorscopusid56955680100
dc.contributor.authorYukselen, Cemal
dc.date.accessioned2024-09-19T15:48:49Z
dc.date.available2024-09-19T15:48:49Z
dc.date.issued1997
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractThis article describes the perceptions of 77 senior executives within smaller firms and the extent to which the marketing concept is practiced within their company. The study was conducted among manufacturing firms in three provinces of the Cukurova region of Turkey. The aim of the research was to discover the factors which determine the level of marketing effectiveness of small and medium sized firms. © Emerald Backfiles 2007.en_US
dc.identifier.doi10.1108/eb047351
dc.identifier.endpage105en_US
dc.identifier.issn1056-9219
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-32444436397en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage99en_US
dc.identifier.urihttps://doi.org/10.1108/eb047351
dc.identifier.urihttps://hdl.handle.net/20.500.12483/15318
dc.identifier.volume7en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltd.en_US
dc.relation.ispartofInternational Journal of Commerce and Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleFactors associated with marketing effectiveness of small and medium sized firms in Turkeyen_US
dc.typeArticleen_US

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