THE EFFECT OF DOCTOR BRANDING ON HOSPITAL PREFERENCE: THE CASE OF TURKEY

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dc.contributor.authorKuşcu, Fatma Nur
dc.contributor.authorYorulmaz, Mehmet
dc.contributor.authorGöde, Ali
dc.date.accessioned2024-09-19T16:26:50Z
dc.date.available2024-09-19T16:26:50Z
dc.date.issued2023
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractThis research aimed to determine to what extent the reason for choosing a hospital can be explained by branded doctors. In this study, which was carried out using the general survey model, which is a quantitative research method, 1077 participants were determined from among adults by simple random sampling method and the data were collected online. \"Personal Information Form\", \"Doctor's Branding Scale\" and \"Hospital Preference Scale\" were used in the research. The Physician Branding Scale consists of 12 statements and one dimension, while the Hospital Preference Scale consists of 16 items and one dimension. In addition, the Personal Information Form was used to determine the socio-demographic characteristics of the participants. The obtained data were analyzed with the SPSS program. Since it was determined that the data were normally distributed, t-test, ANOVA, pearson correlation and simple linear regression analyzes were applied in independent groups. As a result of the research, it was determined that the branding of the doctor had a statistically significant and positive effect on the hospital preference. This result shows that the level and frequency of patients' preference for that institution increased with the work of doctors who became branded in institutions.en_US
dc.identifier.doi10.61859/hacettepesid.1296521
dc.identifier.endpage992en_US
dc.identifier.issn1302-9282
dc.identifier.issn2148-9041
dc.identifier.issue4en_US
dc.identifier.startpage975en_US
dc.identifier.trdizinid1213718en_US
dc.identifier.urihttps://doi.org/10.61859/hacettepesid.1296521
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1213718
dc.identifier.urihttps://hdl.handle.net/20.500.12483/16407
dc.identifier.volume26en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofHacettepe Sağlık İdaresi Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectHealth sectoren_US
dc.subjectphysician brandingen_US
dc.subjecthospital preference.en_US
dc.titleTHE EFFECT OF DOCTOR BRANDING ON HOSPITAL PREFERENCE: THE CASE OF TURKEYen_US
dc.typeArticleen_US

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