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Öğe The analysis of households' purchasing preferences for fruit juice in Turkey(Wfl Publ, 2012) Gul, Mevlut; Akpinar, M. Goksel; Dagistan, ErdalFruit juice market gains more importance in gradually developing food and drink markets. In parallel with the development in world, fruit juice consumption shows rising trend in Turkey. With its rising product range in shelf, fruit juice gains more share from consumers' drink purchase basket. This trend leads companies to realize innovations by rising product range and developing local marketing activities. The aim of this study was to determine the consumer preferences and to help firms about product development. In the scope of this study. Mediterranean region was taken as the example of Turkey and face to face interviews were performed with 1152 households. By analyzing the obtained primary data with Conjoint Analyzing Technique, fruit juice qualification set was prepared in order to maximize the consumer benefit. According the survey results, product types (orange, sour cherry etc.) were determined as the most important factor on consumers' fruit juice purchasing preferences with the rate of 28.34%. Other important factors were found as price level (16.83%), having an international quality and food safety certificates (16.14%), being organic or not (15.21%), production methods (13.06%) and containing sugar additive or not (10.43%). The qualification set of fruit juice which maximizes consumer satisfaction was determined as the orange juice which is 100% fruit juice, without sugar additive, organic and has international quality and food safety certificates and affordable price.Öğe Determination of Organic Fish Purchase Tendency of Consumers: A Case Study for Hatay Province, Turkey(Medwell Online, 2009) Dagistan, Erdal; Demirtas, Bekir; Akpinar, M. Goksel; Yilmaz, Yalcin; Gul, Mevlut; Koc, BesirNumerous studies have developed and validated models and instruments for consumer behaviours. However, cahracteristics of decision making still remain unknown. In this study, we attempted to investigate decision making behaviours of consumers for organic fishery products in Hatay province of Turkey. The data were collected from Antakya district located in the centre of Hatay province and were analyzed with factor analysis method. Out of 442 reports gathered through face to face interviews, 412 were found to be suitable for the analysis. Results indicated that four factors were found to be effective in assessing consumer tendencies regarding organic fish consumption. Shopping place, quality, health and price were the main factors, which explained 65.34% of the variation. More than half of the consumers seemed to be willing to pay 10-30% more for organic fish. In addition, organic fish consumtion tendency is accounted for 36.20% in the research area. It appears that there is a potential market for organic fishery products in the area under the investigation.Öğe Determination of technical efficiency in cotton growing farms in Turkey: A case study of Cukurova region(Academic Journals, 2009) Gul, Mevlut; Koc, Besir; Dagistan, Erdal; Akpinar, M. Goksel; Parlakay, OguzThis paper analyses technical efficiency of cotton farms in Cukurova region in Turkey. Data was collected from cotton farms through a questionnaire study. Data collection was carried out following 2004-2005 growing seasons. Technical efficiency of cotton farms was estimated by using the Data Envelopment Analysis (DEA) and technical efficiency scores were calculated employing an input oriented DEA. Tobit regression analysis was used to identify determinants of technical efficiency. Results indicate that cotton farmers can save inputs by at least 20% while remaining at the same production level. Factors strongly affecting efficiency level of the farmers were found to be farmers' age, education level and groups of cotton growing areas.Öğe Determining Household Preferences for Fish Consumption with Conjoint Analysis in Turkey(Medwell Online, 2009) Akpinar, M. Goksel; Dagistan, Erdal; Mazlum, Yavuz; Gul, Mevlut; Koc, Besir; Yilmaz, YalcinIt is intended in this study to analyze household fish consumption preferences. Accordingly, the fish quality set and sales conditions that maximize consumer utility were determined. The study was conveyed in Hatay province urban area sample as a section of Turkey. The data retrieved from face to face survey implemented on household level in 2008 was used for the study. The conjoint analysis method, as a multivariate analysis was implemented for assessment of household data. Consequently, it was found that variety, supply channel, price and production method were effective and significant in purchasing preference of the consumer at rates of 29.7, 28.0, 27.2 and 15.1%, respectively. In addition, the utility maximizing fish quality set was determined as variety: gilt-head bream; production method: organic; supply chain: fish market; price: moderate.Öğe Economic analysis of dairy cattle farms in east Mediterranean region of Turkey(Revista Brasileira Zootecnia Brazilian Journal Animal Sci, 2016) Yilmaz, Hilal; Gul, Mevlut; Akkoyun, Selcan; Parlakay, Oguz; Bilgili, Mehmet Emin; Vurarak, Yasemin; Hizli, HaticeThe purpose of this study was to calculate costs of milk production, gross production value, gross margin, absolute profit, and relative profit of dairy cattle farms located in the provinces of east Mediterranean region of Turkey. Primary data were collected from 148 dairy cattle farms designated using the Neyman Stratified Sampling method through surveys. Dairy farms were classified into four groups according to the number of cows. The data belong to the 2012 production season. A single product budget analysis method was used for calculating production costs. According to the results, variable costs amounted to 65.91% of total production costs. Feed cost (86.52%) was the main component of variable costs. The cost of 1 kg of milk, on average, was calculated as USD 0.261. The cost of milk was USD 0.499 on group 1 farms, USD 0.399 on group 2 farms, USD 0.272 on group 3 farms, and USD 0.233 on group 4 farms. Among the farms under study, average gross margin value was negative only on group 1 farm, and positive in all other groups. Absolute profit value was positive only on group 4 farm, and negative in all other groups. The average relative profit of the farms was 0.9067. The expansion of dairy farms could be reached by reducing the feed cost as well as increasing the scale of farms.Öğe Effects of consumers' economic and demographic attributes on juice consumption(Parlar Scientific Publications, 2019) Dagistan, Erdal; Gul, Mevlut; Akplnar, Metin Goksel; Celik, Ahmet DuranThis study was carried out to determine the effects of consumers' economic and demographic factors on juice consumption. There were 1152 surveys conducted in the Mediterranean Region of Turkey that include the three cities of Adana, Antalya, and Hatay. The primary data that were collected by using the face-to-face interview method, were analyzed by means of the Logit Model. According to the research results; consumers' benefit perceptions, advertisement activities, slogans towards consumption awareness, informational and promotional activities were impacting consumers' juice consumption intentions positively. However, the consumption level of carbonated drinks and alcoholic beverages, and consumption habits regarding fresh vegetables and fruit were found to have a negative effect. It is suggested that expanding efforts on informational and promotional activities about the benefits and importance of fruit juices could increase consumers' juice consumption. © 2019 Parlar Scientific Publications. All rights reserved.Öğe EFFECTS OF CONSUMERS' ECONOMIC AND DEMOGRAPHIC ATTRIBUTES ON JUICE CONSUMPTION(Parlar Scientific Publications (P S P), 2019) Dagistan, Erdal; Gul, Mevlut; Akpinar, Metin Goksel; Celik, Ahmet DuranThis study was carried out to determine the effects of consumers' economic and demographic factors on juice consumption. There were 1152 surveys conducted in the Mediterranean Region of Turkey that include the three cities of Adana, Antalya, and Hatay. The primary data that were collected by using the face-to-face interview method, were analyzed by means of the Logit Model. According to the research results; consumers' benefit perceptions, advertisement activities, slogans towards consumption awareness, informational and promotional activities were impacting consumers' juice consumption intentions positively. However, the consumption level of carbonated drinks and alcoholic beverages, and consumption habits regarding fresh vegetables and fruit were found to have a negative effect. It is suggested that expanding efforts on informational and promotional activities about the benefits and importance of fruit juices could increase consumers' juice consumption.Öğe THE FUTURE PROSPECTS OF FACTORS AFFECTING CONSUMER ATTITUDES ON THE FRUIT JUICE MARKET IN TURKEY(Parlar Scientific Publications (P S P), 2017) Dagistan, Erdal; Gul, Mevlut; Akpinar, M. Golcsel; Gulcan, SinemParallel to world trends, the fruit juice sector in Turkey shows an upward inclination. Within the diverse product range of beverages, consumers are beginning to purchase fruit juices increasingly. The fruit juice sector's development, along with an increasing trend of consumption; makes the observation of consumer attitudes important. The increase expectation demonstrates the development potential of this sector which has 13 liters per capita of fruit juice consumption annually.This study was focused on determining the factors impacting households' attitudes towards fruit juice consumption in urban areas. The Factor Analysis was used for evaluating the data which were obtained from 1152 households by face to face interviews in Turkey. The concluding factors which have restrictive or supportive effects on the orientation of fruit juice products were; the knowledge level about the products, consumption benefit perceptions, advertising activities, slogans aimed at increasing consumer awareness, the consumption level of alcoholic and soft drinks, and fresh fruit and vegetable consumption habits.Öğe Identifying Technical Efficiency of Dairy Cattle Management in Rural Areas Through a Non-Parametric Method: A Case Study for the East Mediterranean in Turkey(Medwell Online, 2009) Dagistan, Erdal; Koc, Besir; Gul, Mevlut; Parlakay, Oguz; Akpinar, M. GokselThere are many aspects regarding the success of dairy cattle management and productivity. In this study, amount and kinds of feed, costs of veterinary consultancy, herd size, labor and capital were utilized to estimate technical efficiency of dairy cattle management in small scale farms in the east Mediterranean region of Turkey. A non-parametric efficiency analysis was used for the data obtained through face-to-face interviews in 100 small scale farms. We used tobit regression analysis to determine the effectiveness of possible factors affecting production performances of the farms. The results suggested that the average technical efficiency is unsatisfactory since Constant Returns to Scale (CRS) and Variable Returns to Scale (VRS) values are relatively <1 (0.59 and 0.83, respectively). Only 13 and 46% of the farms were found to be efficient in terms of CRS and VRS, respectively. Data Envelopment Analysis (DEA) showed that the farms had excess input usage ranging from 10-22%. To increase efficiency scores in subsidiary profit farms in semi-arid east Mediterranean conditions, farmers should adopt new methodologies, which decrease the costs and excess input usage in such semi-pasture management systems.Öğe TECHNICAL EFFICIENCY OF DAIRY CATTLE FARMS IN EAST MEDITERRANEAN REGION OF TURKEY(Univ Agricultural Sciences & Veterinary Medicine Bucharest, 2018) Gul, Mevlut; Yilmaz, Hilal; Parlakay, Oguz; Akkoyun, Selcan; Bilgili, Mehmet Emin; Vurarak, Yasemin; Hizli, HaticeThis study aimed to determine the efficiency level of dairy cattle farms in provinces of East Mediterranean Region in Turkey. The data were gathered by questionnaire from 148 dairy farms in the areas of Adana, Osmaniye, Mersin, Hatay and Kahramanmaras. Data envelopment analysis (DEA) method was used to calculate efficiency scores. Our analysis carried out in two steps. Firstly, technical efficiency scores were computed employing an input-oriented DEA. Technical efficiency value was amounted to be 78%. In the second phase, the relationship between the value of defined socio-economic variables and the value of obtained technical efficiency scores were calculated by the Tobit regression analysis. The annual milk production per cow was used in the study as the dependent variable. Concentrates, roughage, health expenditures, other variable expenditures, workforce and capital expenditures were considered per cow as independent variables. 5% statistically meaningful and positive relationship was determined by the value of technical efficiencies and rate of the family labour and herd size. It was decided that artificial insemination and farmer's age had a negative effect on the efficiency and it was at a 10% level, statistically meaningful.
