INVESTIGATION OF ORGANIC FOOD CONSUMPTION BEHAVIOR IN THE CONTEXT OF S-O-R THEORY: THE CASE OF ANTAKYA - HATAY
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Dosyalar
Tarih
2021
Yazarlar
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Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
In recent years, the degradation of the natural environment and the misused of resourceshave led to the conclusion that the environment must be protected. In this context, consumers havestarted to attach more importance to organic farming practices and organic foods than ever before.However, although organic farming practices have increased significantly, the rate of purchasingorganic foods by consumers is still low. In this study, the hypothesis that environmental imagecreates environmental trust and satisfaction and this positively affects the environmental word-ofmouth intention is discussed based on organic foods. The first study of this hypothesis based onorganic foods constitutes the original value of this study. A field study was conducted onhouseholds living in Antakya-Hatay to test the relationships in the conceptual model adapted byMehriban and Russell. By using a field sampling method, research data were collected with a faceto-face survey. Confirmatory factor analysis (CFA) and structural equation modeling were appliedin the analysis of the data. The findings show that the environmental image of organic foods(stimuli) leads to positive effect on the environmental word-of-mouth intention for organic foods(response), if it creates environmental trust on organic foods and environmentalsatisfaction with organic foods (organism).
Açıklama
Anahtar Kelimeler
Environmental image, Organic foods, Environmental trust, Environmental satisfaction, Environmental word-of-mouth intention
Kaynak
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
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0
Sayı
58
