INVESTIGATION OF ORGANIC FOOD CONSUMPTION BEHAVIOR IN THE CONTEXT OF S-O-R THEORY: THE CASE OF ANTAKYA - HATAY

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dc.contributor.authorUral, Tulin
dc.contributor.authorOypan, Oğuz
dc.date.accessioned2024-09-19T16:28:07Z
dc.date.available2024-09-19T16:28:07Z
dc.date.issued2021
dc.departmentHatay Mustafa Kemal Üniversitesien_US
dc.description.abstractIn recent years, the degradation of the natural environment and the misused of resourceshave led to the conclusion that the environment must be protected. In this context, consumers havestarted to attach more importance to organic farming practices and organic foods than ever before.However, although organic farming practices have increased significantly, the rate of purchasingorganic foods by consumers is still low. In this study, the hypothesis that environmental imagecreates environmental trust and satisfaction and this positively affects the environmental word-ofmouth intention is discussed based on organic foods. The first study of this hypothesis based onorganic foods constitutes the original value of this study. A field study was conducted onhouseholds living in Antakya-Hatay to test the relationships in the conceptual model adapted byMehriban and Russell. By using a field sampling method, research data were collected with a faceto-face survey. Confirmatory factor analysis (CFA) and structural equation modeling were appliedin the analysis of the data. The findings show that the environmental image of organic foods(stimuli) leads to positive effect on the environmental word-of-mouth intention for organic foods(response), if it creates environmental trust on organic foods and environmentalsatisfaction with organic foods (organism).en_US
dc.identifier.endpage196en_US
dc.identifier.issn1301-3688
dc.identifier.issn2630-6409
dc.identifier.issue58en_US
dc.identifier.startpage177en_US
dc.identifier.trdizinid453180en_US
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/453180
dc.identifier.urihttps://hdl.handle.net/20.500.12483/16501
dc.identifier.volume0en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectEnvironmental imageen_US
dc.subjectOrganic foodsen_US
dc.subjectEnvironmental trusten_US
dc.subjectEnvironmental satisfactionen_US
dc.subjectEnvironmental word-of-mouth intentionen_US
dc.titleINVESTIGATION OF ORGANIC FOOD CONSUMPTION BEHAVIOR IN THE CONTEXT OF S-O-R THEORY: THE CASE OF ANTAKYA - HATAYen_US
dc.typeArticleen_US

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